Marketing Archives - Page 8 of 9

Good Small Business Marketing Means Doing the Math

11 May 201509 November 2021|Business, Marketing, Print

"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...

Why Some Marketers Are Calling Print “The Secret Weapon”

23 April 201523 April 2015|Marketing, Print

Looking for hard evidence that print is a powerful strategy for B2B? Look no further than “The Bridge: Defining print’s role in the digital marketing age” in Canvas Magazine. The article tells the tale of Full Circle CRM’s 2014 campaign...

How to Fight the 30% Email Drop

01 April 201501 April 2015|Marketing

[responsive][/responsive]Email marketing – love it or leave it – is here to stay. It’s one of the tools available to publishers to keep subscriptions up and interest growing. And it’s tough sledding some days; the 30% average drop-off rate means...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Why App Publishers May Need to Think Differently

18 February 201518 February 2015|Apps, Marketing

[responsive][/responsive]Do you publish an app for your business, brand or service? If so, “5 key app store trends” from Thea Selby is a must-read. Understanding the stats is critical to fine tuning your app publishing plans. In a nutshell --...

Print: It Just Won’t Die for Marketers

17 February 201517 February 2015|Marketing, Print

[responsive][/responsive]It’s been poked and prodded, dissected and dismantled. It’s been knocked about and pushed aside by a ravenous digital marketing frenzy. The printing industry has seen a heavy share of plant closings and mergers, while customers have scaled back in...

What One Print Junky Says About Her Favorite Medium

13 February 201513 February 2015|Marketing, Print

[responsive][/responsive]Tini Alexander is a print junkie. Her blog, Dreaming in CMYK, is a testimony to the deliciousness of the four-color printing process, and she has a self-professed obsession with the medium. So, when she gives us her Top 5 Reasons...

The Slow Marketing Movement in 2015

16 January 201516 January 2015|Marketing

In our business we work with a lot of magazine people: writers, editors and artists who work weeks and months out on the stories they create. They take the time to dig deep and gain insights, providing their readers with...

MailChimp or Constant Contact – Does It Matter?

14 January 201514 January 2015|Marketing, Website

[responsive][/responsive] It’s not exactly an epic battle, but for businesses trying to decide on an email marketing solution the choice can be tricky. So, which is it? MailChimp, with its adorable little hat-wearing mascot, or Constant Contact and their smooth...

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