Marketing Archives - Page 6 of 9

28 June 201628 June 2016|Advertising, Marketing, Print

Yes, the recent research on print is great, but let’s not forget why print is so darn powerful. Lately, we’ve shared tons of stats and research on the power of print ads and their ability to bring in a big...

The Dodgy Bull behind Video Viewership Numbers

19 May 201619 May 2016|Marketing, VIdeo

The way platforms like FB measure video views gives a wildly inflated picture of what’s going on. Do brands get that? Facebook counts the “view” at the three-second mark (whether or not the viewer has turned on the sound) You...

Where Will You Be When the Video Bubble Pops

19 May 201619 May 2016|Marketing, VIdeo

Illustration: Jim Cooke Media companies are pouring resources into video, but it may not be the holy grail for much longer. Video, video, video. If you’re paying attention to the marketing strategy of late, that’s the prevailing paradigm, with companies...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

Ex-agency Man Calls Ad Industry “Delusional”

19 April 201619 April 2016|Advertising, Marketing

“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...

The Web of Disruption or a Branded Environment? A Publisher’s Choice

13 April 201613 April 2016|Advertising, Digital, Marketing

Today’s Internet is a disruptive experience that serves no one: not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...

Are Trade Shows Worth the Trip?

17 March 201617 March 2016|Marketing

Much like print marketing, trade shows took a hit during the recession. What’s the status now? We may be hypersensitive to the whole “________ is dead” attitude, so it’s no surprise that John Boyens’ article “Are Trade Shows Dead?” caught...

The Trouble with Tribbles…and Digital Marketing

02 March 201602 March 2016|Digital, Marketing

It’s not all roses in the land of opens, clickthrough rates and landing pages, says one respected marketing consultant. Remember how the tribbles multiplied like crazy in that much-loved episode of Star Trek? Every time the crew turned around, they...

Porter Magazine and the “Next Level” of Fashion Publishing

23 February 201623 February 2016|Advertising, Catalog, Magazine, Marketing

How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...

Turning Up Your Indie Brand Power

11 February 201611 February 2016|Advertising, Marketing

With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...

Prev 1 2 … 4 5 6 7 8 9 Next

Quick Links