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Revealed – a Look Inside the Meredith Magazines Success Story
20 February 2020|Magazine
The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...
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What London’s Top Stock Tells Us about Digital Ads
13 November 2019|Magazine
The top performer on London’s main market this year has risen a whopping 200 percent year to date. If you had to guess what sector it’s in, you might say information technology, real estate, or health care, all booming sectors....
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David vs. Goliath in the Magazine Industry … Our Money’s on the Niche
01 August 2019|Magazine, Print
The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...
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The Industry Asks … Again … What’s a Magazine?
11 June 2019|Magazine
Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...
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The Realty of Publishing in 2019 — 5 Truths for Publishers
20 May 2019|Magazine, publishing
It’s increasingly (and sometimes painfully) obvious that the only way to succeed in publishing today is to keep a firm focus on your readers. We’ve been preaching about this audience-first approach for several years now, and seeing the results when...
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Folio:’s 3 Big Predictions for Magazine Media in 2019
22 January 2019|Magazine
There are three essential mantras to keep in mind as we sally forth into 2019, according to Casey Welton in Folio:. Welton doesn’t see any industry-wide destabilization looming this year, although he’s quick to note “that doesn’t mean there won’t...
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How Top Media Execs are Strategizing for the New Year
02 January 2019|Magazine
In his 2019 Magazine Manifesto, Samir “Mr. Magazine” Husni stresses the importance of boldly facing your challenges.  “The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself,”...
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Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers
12 November 2018|Magazine, Print
For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the ability to build connections and communities with audiences that are hard to establish elsewhere.” Todd, writing in Campaign this week, creates a compelling case for...
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A Decade of Delusions Under the Tree
23 October 2018|Digital, Magazine, Paper, Print
Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Indie Magazines Enjoy Print
11 October 2018|Magazine, Print
Indie magazines. They’re hip, they’re cool, and they are absolutely revitalizing the magazine industry. We spotted the swing from mass market to niche several years ago, when too many people were still wringing their hands about the changes to our...
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