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GoodFirms Launches in Print to Expand Reach in the Tech Space

05 March 202005 March 2020|Magazine, Print

GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...

Advertisers are Feeling Queasy about Your Digital Detox

08 January 202008 January 2020|Digital

One of the trends we saw grow in 2019 was the idea of a digital detox. Digital minimalism is taking off, as people seek to unchain themselves from their devices and regain a sense of control in how and what...

Did the Influencer Bubble Just Burst?

20 November 201920 November 2019|Digital, Social Media

What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most UK consumers believe the BBC, Amazon, Google and social media...

Substance and Meaning – the Key to Luxury Print

18 November 201918 November 2019|Magazine, Print

For the lucrative luxury market, the idea that print is out of fashion has never felt more outdated, according to Print Power. The stats themselves prove this to be true: 55% of luxury brands’ advertising spend will go to print...

What London’s Top Stock Tells Us about Digital Ads

13 November 201913 November 2019|Magazine

The top performer on London’s main market this year has risen a whopping 200 percent year to date. If you had to guess what sector it’s in, you might say information technology, real estate, or health care, all booming sectors....

Sure, Print’s Hard … and It’s Worth It

03 October 201903 October 2019|Print

If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...

Fighting Short-termism with the Facts of Modern Print Advertising

12 June 201912 June 2019|Catalog, Magazine, Print

Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...

Print – It’s the New Old Brand Darling

23 April 201923 April 2019|Print

Earlier this month we shared the news about digital-first dating app Bumble joining the print revolution. That was quickly followed by news that Netflix launched their own print magazine to go after their share of Hollywood awards. These are just...

What the Interview Relaunch Tells Us about High-end Magazines

20 August 201820 August 2018|Magazine, Print

Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing: Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...

Magazine Readership Is Up Down Under

16 August 201816 August 2018|Magazine, Print

Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...

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