You searched for trust bump - Page 7 of 7

Magazines for Women of Color are Fueling a Beautiful Print Renaissance

03 May 201803 May 2018|Magazine, Print

“Your little cousin can pick it up, your grandma can pick it up, and see themselves in.” For Zarna Surti, publisher of the newly launched journal Tonal, that’s a key reason why the response to their new title has been...

This is How You Sell an Ad

19 March 201819 March 2018|Advertising, Magazine, Print

We talk a lot about the need for publishers to take an active role in educating advertisers about the value of print. We used to almost take it granted that our ad partners understood the “why” behind their ad choices....

How to Avoid Lazy Thinking When Talking about Print

27 February 201827 February 2018|Magazine, Print

Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...

Print … Designed for the 21st Digital Traveler

05 February 201805 February 2018|Print

Travel industry insiders say printed collateral is still incredibly important … but in a new way. A page from Abercrombie & Kent’s 2018 Antarctica brochure, which is more of an editorial product than its 20th century predecessors. Within the last...

New Stats Show a Global Preference for Print

16 October 201716 October 2017|Uncategorized

There’s a lot that divides us in this world. Yet across barriers of geography and politics, one thing is increasingly clear: When it comes to how we read, there is a global preference for print. The data from a recent...

The End of an Era?

09 October 201709 October 2017|content, Magazine

He was an international icon of publishing. When billionaire publishing magnate S.I. Newhouse died last week, many called it the “end of an era” for the glossy publishing industry. “When Si Newhouse died this week at the age of 89,...

It’s Time for Print Publishers to Give Digital the Gratitude it Deserves

03 October 201703 October 2017|Digital, Magazine, Print

The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...

Discovering Truth in the Magazine Racks

23 August 201723 August 2017|Magazine, Print

Huh. It’s happening just like we thought it might. Late last year, I noted that consumers about had it with the unreliability of the “news” they found on digital and the never-ending rabbit hole of the non-stop news feed. They...

The Dodgy Bull behind Video Viewership Numbers

19 May 201619 May 2016|Marketing, VIdeo

The way platforms like FB measure video views gives a wildly inflated picture of what’s going on. Do brands get that? Facebook counts the “view” at the three-second mark (whether or not the viewer has turned on the sound) You...

Prev 1 2 … 5 6 7

Search Results for: "trust bump"

Quick Links