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More Evidence of the Pendulum Swing in UK Print Ad Revenues

09 August 201809 August 2018|Advertising, Print

Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...

How Magnetic is Working to Burst the Media Planning Bubble

26 July 201826 July 2018|Magazine, Print

To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...

MediaRadar Chimes In on Cover Wraps Trend

19 July 201819 July 2018|Magazine, Print

Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...

The Ad Bot Problem That Isn’t Going Away

10 July 201810 July 2018|Advertising, Digital

It’s worse than we thought. When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...

The Weird Conundrum about Recent Ad Data

26 June 201810 November 2021|Advertising, Digital, Print

This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...

Why Smaller Magazine Brands are So Darn Positive These Days

25 June 201809 November 2021|Magazine, Print

When Linda Thomas Brooks, President and CEO of the Association of Magazine Media (MPA), opened the 2018 IMAG conference earlier this month in Boston, she had one piece of advice for the brands represented there.“When people accuse you of being...

21st Century Travel Content Performs Beautifully in Print

30 May 201809 November 2021|Magazine, Print

There’s no question that technology has dramatically changed the travel industry. It wasn’t all that long ago that you’d call a travel agent when it was time to book a vacation, and they’d send you off with loads of travel...

Media Buyers are Failing Brands Due to This One Bias

29 May 201829 May 2018|Magazine, Print

The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...

How Consumers View Advertising – The 2017 Survey

22 May 201822 May 2018|Advertising

Ten thousand. That’s the estimated number of ads that the average consumer sees every day. And it’s not slowing down, as new channels and new technology means the volume of advertising is going nowhere but up. With all that noise,...

Is This the End of the Agency Ad Model?

16 May 201816 May 2018|Advertising

According to Troy Young, global president of Hearst Magazines Digital Media, the traditional model of agency marketing is perilously close to extinction. In order to survive the change, agencies like his have to do a much better job of providing...

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