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Media Buyers Keeping the Faith with Print

13 December 201713 December 2017|Print

Another party heard from in the debate over marketing strategies. While the last 10 years have seen a pilfering of print budgets in favor of digital, in their heart of hearts media buyers still understand print’s value. And now, they...

Magazines Tell It, and Magazines Sell It

23 October 201723 October 2017|Magazine, Print

Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...

Magazine Media. Better. Believe It.

09 October 201709 October 2017|Magazine, Print

This is great news. The Association of Magazine Media (MPA) just announced a new ad campaign that focuses on our industry’s greatest strengths – credibility, trust and engagement. “With the tagline ‘Magazine Media. Better. Believe It,’ the campaign, which is...

How to Protect a Brand from Social Media Flare-ups

05 September 201705 September 2017|Advertising, Print

When it comes to the food niche, brand preference is weakening. “One of the big issues facing brands today is finding advertising context that will affirm their credibility in the eyes of the consumer instead of damaging it, whilst also...

“Fake News” is a Boon to WSJ Magazine

22 August 201710 November 2021|News

This country’s current sociopolitical climate is having an unexpected and welcome effect on the newspaper magazine industry.According to Chantal Fernandez in Business of Fashion, it’s “proven to be a subscription boon for many of the nation’s largest newspapers, including the...

One Strategic Way to Boost 3 Important Brand KPIs

07 August 201707 August 2017|Marketing, Print

Trust – it’s essential to brand growth. Marketers understand the role the trust has in building customer relations, which influences everything from lead generation to sales to referrals. Without trust, creative marketing might work for a while but won’t lead...

There are Plenty of Reasons for Publishers to Be Grateful

23 November 202023 November 2020|Digital, Print, Publisher, publishing

It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential...

The Real Superpower of Magazine Media is Engagement

09 July 202009 July 2020|Magazine, Print

Put a ring on it. That’s what happens when your readers see you in print – they engage with you and your brand in ways that don’t happen online. Five years ago we shared some data on the engagement power...

Industry Magazines are Pivoting on a Dime… and Gaining Audience Share in the Process

21 May 202021 May 2020|Magazine

In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess....

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