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Why 2019 Could be the Year Branded Print Became a Mainstream Strategy

31 December 201926 August 2021|Magazine, Print

From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...

Lessons from the World’s Biggest Digital Brands on the Power of Print

02 December 201902 December 2019|Catalog, Print

“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...

Print, Connect, Engage – the Rise of Branded Magazines

22 August 201922 August 2019|Advertising, Marketing, Print

In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...

Innovators and Outsiders are Revolutionizing what a Print Magazine Can Do

17 June 201917 June 2019|Magazine

It’s no secret I have a pretty firm answer to the question of what constitutes a magazine. Despite the multi-channel content distribution reality for magazine media brands, a “magazine” is a tangible, concrete, ink-on-paper experience. I don’t see that definition...

Advertisers Moving to Safer Harbors … in Print

29 May 201929 May 2019|Magazine, Print

It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...

Saving the World, One Magazine at the Time

07 May 201907 May 2019|Magazine, Print

The trust bump – we’ve talked about it before. And in our age of rising consumer mistrust of social media, trust is more important than ever. And that, according to MPA’s Linda Thomas Brooks, gives magazine media a critical edge....

Awards Spotlight Print’s Powerful Impact on Your Audience

01 April 201901 April 2019|Marketing, Print

It’s the age of big data. In all areas of business – and in particular in marketing and advertising – hard data is helping us gain insights and make a more effective decision. “In an increasingly complex publishing world,” writes...

Google’s Print Ads are Anything But “Clear and Conspicuous”

19 December 201819 December 2018|Advertising, Magazine, Print

Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print. Yep, you may not have realized it (very few did) but recent magazine covers in...

B2B Media and the Direct Line to Senior Execs

18 September 201818 September 2018|Magazine, Print

B2B marketers, take note: A new study out of Canada proves that business media magazines are a direct channel to reaching decision makers. “The study shows that business media magazines are read by senior people in the industries which they...

Why the Net’s Biggest Brands are So Into Print

10 September 201810 September 2018|Print

The world’s biggest internet brands -- Facebook, Google and Amazon -- have something new in common lately … and it might surprise the digital diehards out there. Question: What do Google, Facebook and Amazon – three of the world’s most...

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