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Why Market Leaders Are Turning to Custom Print

30 August 201810 November 2021|Print

When the big names, with their data-driven marketing, turn to print magazines, you know there’s a good reason.When Facebook launched their new print magazine, it certainly gained some attention.“If print is in fact dead, someone forgot to tell Facebook—as the...

Legacy Media Took the Slow (and Smart) Road to Ad Tech

07 August 201807 August 2018|Advertising, Digital, Print

It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...

Facebook (Really!) Launches a Print Magazine

20 June 201820 June 2018|Magazine, Print, Social Media

What’s new in publishing, you ask? How about this for a mind blower: Facebook has launched a print magazine. You read that right. Facebook – the behemoth of all things digital – just announced the premier issue of Grow, according...

Hello, Magazine Advertising, and Welcome to the 21st Century

15 May 201815 May 2018|Advertising, Magazine, Print

It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...

House Beautiful Designs a Holistic Approach to Living … and Print

26 April 201826 April 2018|Magazine, Print

For 121 years, House Beautiful has been there to help us design and refine our living spaces. Now, they are embarking on their “Whole Home Project Concept House,” a custom-built showcase devoted to wellness and better living. Samir “Mr. Magazine”...

What We Can Glean from the Closing of NME in the UK

15 March 201815 March 2018|Magazine, Print

The closure of NME magazine, a 70-year-old British title, says something about the magazine industry. According to Mark Sweeney in the Guardian, this news “is the latest warning sign that the shift to digital media is threatening to kill the...

Your Audience is Into Print Ads. Are You?

13 February 201813 February 2018|Advertising, Print

When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

Three Years Later, the Answer to “Why Print” is Even More Compelling

01 February 201801 February 2018|Print

A shout out to Dave Yoho from Dave Yoho associates for reminding us of this great article by Molly Sloat from the AMA. As I started to reread the piece (available on the AMA’s site here), I wondered if the...

Print is Still a Preferred Choice

15 January 201815 January 2018|Magazine, Marketing, Print

What does print do to your information? According to a recent Two Sides North America survey, it does two specific things to us humans in our material world: It makes the information you publish more credible; and It makes a...

Print Magazine Ads Continue to Tell it and Sell It for Brands

18 December 201710 November 2021|Magazine, Print

When it comes to your customer journey, there are different marketing tactics that work well at different places in the funnel; that’s no surprise for any student of marketing. Some advertising is great at building brand identity; other ads engage;...

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