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12 October 201512 October 2015|Digital, Magazine, Print

Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...

Fabulous Beekman Boys Now Appearing in Print

06 October 201506 October 2015|Magazine, Print

[responsive][/responsive]Call it the “farm to page” concept of publishing. Meredith is partnering with Beekman 1802 to launch a new lifestyle magazine called the Beekman 1802 Almanac. “Beekman 1802 was started in 2008 when former advertising exec Josh Kilmer-Purcell and his...

How Brand Publishing is Raising the Bar

05 October 201505 October 2015|Magazine, publishing

Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...

Seth Godin on Mass Media: So Close

30 September 201530 September 2015|Magazine, publishing

Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...

Scarcity over Scale – When Size Doesn’t Matter

28 September 201528 September 2015|Advertising, content, Digital, Magazine

Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...

Why So Many Retailers are Turning to Print

25 September 201525 September 2015|Catalog, Magazine, Print

Just selling products these days isn’t enough… the truly successful retailers are selling a lifestyle. It’s been called the “secret weapon” of luxury retailers, as more and more online merchants turn to editorial content, and particularly print magazines, to help...

A Tale of Two Magazines

22 September 201522 September 2015|Magazine, Print

It’s easy to take the negative about the magazine industry…but one writer was inspired to dig deeper and see what’s really going on. Apologies to Dickens, but maybe ones’ view of the industry as the “best of times” or the...

Is This New Magazine Really Bucking Media Trends?

15 September 201515 September 2015|Magazine, Print

“The last time George Gendron set out on a new media venture, it was the early 1980s, and print was still king. Now, the editor who led Inc. magazine through its formative years is launching a publication in the digital...

It’s an Uber Magazine!

14 September 201514 September 2015|Magazine, Marketing, Print

Starting this week in NYC, you can grab a copy of Uber’s new in-car magazine from the seat-back pockets. They’ve changed the way an entire generation looks at transportation. So it’s not a huge surprise that the folks at Uber are launching...

Upping the Luxe Factor for Condé Nast’s Traveler

20 August 201520 August 2015|design, Magazine, Print

Condé Nast’s Traveler magazine has always been a classy title, full of exotic images and compelling travel content. And now, they want to be a “coffee-table mainstay” for true travel aficionados, Aria Hughes reports in WWD. “The September issue will...

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