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11 August 201511 August 2015|Catalog, Print

Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...

Where’s the Existential Angst this Summer?

10 August 201510 August 2015|Magazine, Print

Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...

10 Titles that Prove Magazines are Amazing

07 August 201507 August 2015|Magazine, Print

We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...

Oh My Ford, You’re In Print

06 August 201506 August 2015|Magazine, Print

What a fantastic time to be in magazines. As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...

It’s All About the Experience

04 August 201504 August 2015|Digital, Print

According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...

Magazine Launches Outpace Closures Almost 3 to 1

07 July 201507 July 2015|Magazine, Print

The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...

HGTV Magazine Keeps Bumping Up the Base Rate

16 June 201516 June 2015|Magazine, Print

Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff. “HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective...

Lonely Plant and Bloomberg Pursuits Get Fresh

09 June 201509 June 2015|design, Magazine, Print

Print has been called “the secret weapon of luxury retailers,” and two titles launches this season bear witness to this idea. For Bloomberg, the redesigned Bloomberg Pursuits takes a fresh look at an often stale approach to the luxury reader....

Real Estate Turns to Content for Serious Brand Building

29 May 201529 May 2015|content, News

Something interesting has been happening to journalism as Americans lose confidence in big name news organizations and consumers become choosier on where they go for information. Brands are hiring journalists and creating their own news vehicles, and it’s happening now...

Next Time Someone Says This, Feel Free to Roll Your Eyes

20 May 201520 May 2015|Marketing, Print

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

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