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IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters

22 December 202022 December 2020|Catalog, Print

Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks...

After 70 Years, IKEA Says it’s Nixing their Catalog. What?

10 December 202010 December 2020|Catalog, Print

Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...

Ad Revenue and Audience Both Rising at Iconic Meredith Title

07 December 202026 August 2021|Magazine, Print

It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...

Urban Hiking Magazine Set to Launch in Australia

03 November 202003 November 2020|Magazine, Print

Australians have long been known for their outdoorsy lifestyle and desire to roam. So this year’s COVID-19 restrictions have been especially hard to take (while they have been highly successful compared to many other countries in containing the virus). Now...

Rethinking Catalogs — and Your Customers — in a Post-COVID World

02 November 202002 November 2020|Catalog, Print

With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in...

Heck Yes, We Still Want Paper in the Office

06 October 202010 November 2021|Digital, Paper

Digital overload. It was a “thing” going into 2020, with more than half of workers surveyed by the Paper & Packaging Board saying they felt digital overload at work. Then the pandemic forced millions of people to work, learn and...

From a Uni Incubator to Life in Print… the Launch of Aballone

21 September 202021 September 2020|Magazine, Print

For students at the Norwich University of the Arts (NUA) in the UK, there’s a strong emphasis on life after university; Business ideas are encouraged and supported by a modern office space near campus called the Ideas Factory, designed as...

IKEA 2021 Takes a Dive into the Gaming World

25 August 202025 August 2020|Catalog, Print

The lines between the gaming world and retail sales are blurring… in the most delightful way. IKEA, long known for their fantastically creative approach to their annual catalog, has partnered with the makers of Nintendo game Animal Crossing: New Horizons...

The COVID Bump – Making it Stick

11 August 202011 August 2020|Magazine

Publishers understand that getting someone to subscribe to their magazine is worth the effort. Subscriptions signify a deeper relationship to a brand than a newsstand purchase and create a habit that becomes a part of their lifestyle, something they look...

Subscriptions Up for Dennis Magazine Titles

21 July 202021 July 2020|Magazine, Print

Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis...

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