Six base rate bumps since they launched in 2012? Not too shabby for HGTV magazine, the home and lifestyle TV-to-print spinoff.
“HGTV Magazine announced that it will increase its rate base in 2016 from 1.2 million to 1.25 million, effective the January/February issue,” writes Kelsey Lundstrom in MinOnline. “This marks the third hike this year alone, most recently with the upcoming July/August issue which hits newsstands June 16. This is no new feat for the home and lifestyle brand, which has now bumped its rate base six times since its launch.”
“Our growth has been incredibly strong, and we are continuing the upward trajectory,” says publisher Dan Fuchs in a press statement. Lundstrom notes that the Hearst title has become a leader in the space, and “the upcoming July/August issue is the brand’s biggest issue in terms of advertising revenue, with expansion into categories beyond the shelter space.”
Let’s just repeat that for a moment. The upcoming July/August issue is the brand’s biggest in terms of advertising revenue.
The title originally launched in late 2011, with Dan Fuchs – formerly associate publisher of O, the Oprah Magazine at the helm – and found an enthusiastic reception then.
“This magazine is well synched with the mindset and aspirations of readers today, and we’re very pleased that HGTV Magazine will become the newest title in Hearst’s U.S. print portfolio of 20 brands. It has exceeded our expectations from day one,” Hearst Magazine’s David Carey said at the time.
At a time when print publishers were backing down from what they knew to sink their teeth into digital, it’s great to see such a success story in the other direction.
Well done, HGTV. I expect your celebratory dinner will be one worthy of a spread in your gorgeous magazine.