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Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

For This Publisher Print is Not Dead, It’s Thrilling

01 May 201501 May 2015|design, Magazine, Print

You’re in the newsstand browsing for a title, something that truly interests you and speaks to your heart and soul. Yet you hesitate even picking it up in case someone might see. Is it the guilty pleasure of Hollywood gossip...

Penney’s Reintroduces Print Catalogs; Sales Go Up

20 April 201520 April 2015|Catalog, Print

It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...

What’s Different About Magazines Today

13 April 201513 April 2015|Magazine, Print

Last week we mentioned Mr. Magazine’s launch monitor, citing 69 new titles (recurring and specialty) that launched in March. And April is looking to be an even more exciting, with “a flurry of new launches” according to Keith J. Kelly...

“Your Magazine is NOT Your Product”

09 April 201509 April 2015|Magazine, publishing

[responsive][/responsive]Four years ago, Makeshift magazine started as a Kickstarter-backed project, and has morphed into a successful, self-described “functioning media company.” Now founder Steve Daniels has some sage advice in “How to start a magazine: Lessons from four years in print.”...

Plenty of Specialty Titles Debuted in March

07 April 201507 April 2015|Magazine, Print

The trend toward niche and specialty magazines continued last month, with a fantastic array of new titles launching that cater to highly specific audiences. “Niche distinctiveness is the only description applicable to the new launches for March,” writes Samir “Mr....

How Free Equals $15 Million

19 March 201519 March 2015|Magazine, Print

[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...

For Startups, Print is the New Print

18 March 201518 March 2015|Magazine, Print

[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...

Print is Alive, and That’s a Fact

17 March 201517 March 2015|Print, publishing

It’s probably superfluous to even mention this, given recent success stories like Porter and Monocle and marketers’ continue love of print. But let’s reiterate, folks: Print is not dead. So says Imagine Publishing exec Damian Butt in an interview with...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

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