Search Results for: "lifestyle"

204 total results

Foolish Prognosticators and Troglodytes
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One industry watcher riffs on why print magazines continue their resurgence. “Print is not dead. Print remains strong. And by saying that, it doesn’t make me some hidebound print native who’s refusing to change with the times.” These words are...
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Regional Titles Getting Their Hands Dirty
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One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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Porter Magazine and the “Next Level” of Fashion Publishing
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How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...
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An Ounce of Ad-Free Prevention
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Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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Garden & Gun and the Secret Niche Sauce
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Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...
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Brands and Bedtime Stories
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How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
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Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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Porter to recognize 100 Incredible Women
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The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Three Magazines that are Making it Happen
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Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
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Why Your Brand Needs to Get All Emotional
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It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...
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