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Victoria’s Secret Ditches the Catalog; Angels Cry

23 June 201623 June 2016|Catalog, Print

L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago: Victoria’s Secret – one of the most iconic...

Print…the Front Door to Your Brand

15 June 201615 June 2016|Magazine, Print

New strategy brings in the millennial audience to Martha Stewart Living One might be surprised to think that Millennials, sometimes referred to as the “goat cheese” generation, would be drawn to a magazine like Martha Stewart Living. And yet it’s...

Content Marketing Gets Inked

06 June 201606 June 2016|content, Magazine, Print

We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...

Isn’t It Enough for Indie Mags to be Gorgeous?

08 May 201608 May 2016|Magazine, Print

Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...

Shortlist and the Next Digital Wave

02 May 201602 May 2016|Magazine, Print

The UK media brand built a sizeable and profitable business by focusing on a platform that many other publishers were starting to leave behind - print. The digital disruption of the publishing industry is far from over, according to one...

Solid News on Audience Growth from the MPA

02 May 201602 May 2016|Magazine

Magazines generate more social engagement than TV, radio, online media and newspapers, and their audience continues to grow. According to the latest reports from the Association of Magazine Media (MPA), magazine brands are enjoying growing audiences and wider reach this...

Print Media and the Ad-Free Renaissance

28 April 201628 April 2016|Advertising, Digital, Magazine, Print

The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...

Runner’s World Strategy Has Definitely Got Legs

27 April 201627 April 2016|Magazine, Marketing

The new podcasts from the publisher guarantee they’ll be glued to their audience’s ears. Talk about a sweet spot! When you think of an audience that’s pretty hard to catch standing still, runners have got to be it. Yet the...

Mission Critical for Local Niche Titles

26 April 201626 April 2016|Magazine, Print

There’s one key element at play when localized, special interest print titles thrive in niche market scenarios. The niche magazine market is strong in southern Louisiana, according to April Capochino Myers in the Greater Baton Rouge Business Report. The article...

Is Bigger Really Better in the Luxury Print Magazine?

11 April 201611 April 2016|design, Magazine, Newsstand, Print

The trend is clear: Major fashion publishers are going for size. Seems bigger is better in the world of fashion magazines. “With its March 2016 issue, Elle US debuted a new trim size of 9 inches by 10 7/8 inches,...

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