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UK’s People of Print Proclaim the Life of Print
23 September 2014|Print
[responsive][/responsive]We got tired of hearing that print is dead. And now, a few years on, we are getting a bit tired of saying that it’s not. So we are thrilled to see this stunning reminder of the creative and innovative...
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Direct Mail in the Vacuum
23 September 2014|Print, USPS
[responsive][/responsive]Nature and marketers abhor a vacuum. Which is why now may be the right time for your company to take a fresh look at your direct mail program. “Direct mail, in terms of volume, is in decline. This would usually...
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Shoppable Images A Great Opportunity to Integrate Digital with Print
16 September 2014|Apps, Print
[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other distractions to introduce their new lines, the typical purchase experience involves clicking on a lot of pictures laid out in grids. It reduces online shopping...
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Enough with the Knee-Jerk Dead Tree Hype
15 September 2014|Paper, Print
We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly tosses off the “going all digital is good for trees” mantra, which she did inan article last week in Inc. Her article was actually about...
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Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine
11 September 2014|Magazine, Print, publishing
[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers Nikkei, Inc. Monocle is one of several magazines in this high-end sector that is thriving. “This success is in part driven by strong ad sales...
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Want to Remember What You Read? Switch to Paper
09 September 2014|Paper, Print
[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers? You’re not alone. “Going all digital might be good for trees, but it's bad for memory, suggests new research, which found that Kindle readers are...
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Garden Design Magazine Blooming Back in Print
09 September 2014|Magazine, Print
[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design + Garden Aesthetics,” according to Valerie Easton writing for the Seattle Times. And the magazine, being relaunched in print after a year of being dark,...
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Print Can’t Help But Continue
05 September 2014|Print
[responsive][/responsive]When Edison’s light bulb hit the market, candle makers were worried. “They needn’t have been,” says Alex Marks in Marketing Magazine.  “Fast-forward 130 years and candlemaking is a global business worth more than $5bn. Candles have, in many respects, become...
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The New Marketing Must? Catalogs!
04 September 2014|Catalog, Print
[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
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Digital Schmigital – Print Still Has the Firepower
02 September 2014|Print
[responsive][/responsive] Digital everything. One look at the publishing world today and it seems that the medium has truly migrated from a periodic approach to a constant cycle, much the way the evening news has given way to the 24-hour news...
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