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330-308-3300

03 November 201403 November 2014|Magazine, Print, Publisher

[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...

Hyperbole and Hysteria in the Magazine Industry

31 October 201431 October 2014|Magazine, Print

[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an article on their 2014 City and Regional Magazine Survey. (Yes, I was reading the article in PRINT…days before it was available online.) The subhead of...

Reader’s Digest Unveils Its New Look

30 October 201430 October 2014|design, Magazine, Print

[responsive][/responsive]Launched almost 100 years ago in 1922, Reader’s Digest is arguably one of the most successful magazines on the planet. And it’s undergone a facelift recently, with the new October cover unveiling a bold new look. As Casey Welton notes...

Digital Degrades: Why Libraries Will Never Abandon Print

30 October 201430 October 2014|Print

[responsive][/responsive]Kansas City Journal business reporter Brianne Pfannenstiel is a self-described product of the digital age. “I've been conditioned to believe that anything worth saving is worth saving to an external hard drive,” Pfannenstiel writes in her article “Paperless patents?” She...

A Fresh Look at Lead Generation

29 October 201429 October 2014|Print, USPS

[responsive][/responsive]Lead generation – it’s behind most of what we do in B2B marketing, and it’s crucial for keeping the sales funnel full. If you aren’t getting the results you need, it might be time to take a fresh approach to...

The eBook Myth and the College Student

29 October 201429 October 2014|Print

[responsive][/responsive]You might think that college students would adore e-books as a replacement for their big, bulky and weighty textbooks. You might also think that the cost-savings alone would drive more students to the digital versions of those texts. On both...

Print Magazines Preferred Over Digital By Content Marketers

28 October 201428 October 2014|Magazine, Print

[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...

The Pros and Cons of Package Free Markets

27 October 201427 October 2014|Print

[responsive][/responsive] A new supermarket called Original Unverpackt (tr: Originally Unpacked) recently opened in Berlin after raising more than 100,000 euros via crowd funding. The concept is based on selling foods without packages – consumers bring their own containers and buy...

A Fresh, Sane Look at the Print Vs. Digital Debate

27 October 201427 October 2014|Digital, Magazine, Print

[responsive][/responsive]SPH Magazines in Singapore has a revamped business model, and they aren’t shy about going public with the reasoning behind it. “Clearly the old publishing model no longer works,” writes SPH’s Gloria Arlini in INMA’s Keynote Blog. “Magazines cannot survive...

Christie’s Catalog Gets a Stunning Modern Update

22 October 201422 October 2014|design, Magazine, Print

Christie’s archives go back more than 300 years, and their new magazine design team dug into the time capsule to get inspiration for their new look. The makeover is the brainchild of David Mckendrick, formerly of Esquire, and Wallpaper’s Lee...

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