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2014 Was a Hot Year for New Print Titles
05 January 2015|Magazine, Print
[responsive][/responsive]Let’s just say it. Magazines had a booming good year in 2014 in terms of new titles in the marketplace, says Keith J. Kelly in The New York Post. Kelly cites stats from Samir Husni (aka Mr. Magazine) of the...
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Retailers Keep Sending Out Catalogs: Here’s Why
29 December 2014|Catalog, Print
[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...
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Association Publishers See Stable Margins in 2014
22 December 2014|Digital, Print, publishing
[responsive][/responsive]Association publishers were by no mean immune to the challenges faced by the magazine industry as a whole over the past five years, yet print still drives the business model. “They've survived, but it hasn't been easy,” writes Michael Rondon...
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800 Magazines Launch This Year
17 December 2014|Magazine, Print
[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...
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Are Print Clips More Valuable Than Digital?
15 December 2014|Digital, Print
[responsive][/responsive]As more companies embrace a multi-channel marketing approach, should digital coverage be considered as valuable as print? After all, space is space, right? Not really, according to many marketing pros quoted in this piece by Apple Lam in Marketing Interactive....
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10 Magazines Rocking their Niches
15 December 2014|Magazine, Print, publishing
[responsive][/responsive]To the right reader -- the enthusiast, the fan, the dreamer, the industry expert -- niche magazines can have an incredibly high appeal. As we reported last summer, the industry is seeing good gains in niche publications this year, and...
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Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures
10 December 2014|Advertising, Magazine, Print
[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...
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On Magazines and Bananas – We Know What They Are
09 December 2014|Digital, Magazine, Print
[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...
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Full Circle: Why One Google Developer Believes in Print
09 December 2014|Print
Daniel Dejan might be excused for being a hard core digital proponent. After all, he is on the development team of Google Glass, about as cutting edge as you can get in the digital marketing sphere. Yet he is a...
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2014: The Year of the Quarterlies?
05 December 2014|Magazine, Print
[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...
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