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Print Book Sales Grow as E-book Sales Dip
20 January 2015|Print
[responsive][/responsive]Earlier this month we reported that for books, print is making a comeback (based on figures from Nielsen BookScan and reported by Publisher’s Weekly). We noted that print books significantly outsold e-books in the first half of last year, further...
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Advertisers Ask “Where’s the Print?”
19 January 2015|Advertising, Magazine, Print
[responsive][/responsive]Well, that didn't take long. After announcing in 2012 that it was scrapping its print edition, T.H.E. Journal has announced it will begin publishing again in print this month, writes Michael Rondon in Folio:. “When the decision was made to...
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Revisiting the Pitchfork Review One Year Later
15 January 2015|Digital, Magazine, Print
It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...
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7 in 10 Say Print is Critical to Retail Strategy
13 January 2015|Advertising, Marketing, Print
[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...
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Once Upon a Time at Airbnb
12 January 2015|Magazine, Print
When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...
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National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore
08 January 2015|Digital, Editorial, Magazine, Print
[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...
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Print Books Made a Comeback in 2014
08 January 2015|Print
[responsive][/responsive]It was a good year for print books. By the summer of last year, print books were dramatically outselling e-books, with digital titles making up less than one in four sales. And by year’s end, print continued strong, with unit...
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Travel Industry Site Skift Debuts Print Magazine
07 January 2015|Digital, Magazine, Print
[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...
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More Marketers Weigh in on the Value of Print
06 January 2015|Advertising, Marketing, Print
As the world went digital, many businesses did too. Yet what did they risk by cutting traditional media out of the loop? “Many people have started using the Internet as their primary source for networking and information,” writes Katherine Halek...
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What Digital Marketers are Saying About Print
05 January 2015|Marketing, Print
[responsive][/responsive]Credibility, impact, legitimacy – these are just three of the words one digital marketing consultant uses to describe the benefits of print. “Print offers a credibility no other medium can offer,” writes Marjorie Steel in the Grand Rapids Business Journal....
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