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330-308-3300

The Printed Catalog: A Consumer’s Turning Point

21 August 201421 August 2014|Catalog, Print

Do catalogs really work? Why, in an era when you can get practically all the information you need online, does the printed product catalog still hold a huge place in so many companies’ marketing budgets? I have a couple of...

Harper’s Stands Firm for Paywalls and Print

18 August 201418 August 2014|Print

There is one venerable title in the publishing world that is consciously not dabbling in a business model based in anything but print. John R. MacArthur, publishers of Harper’s Magazine, insists that print is the only lasting foundation on which literary journalism...

Why Regional Publishing Is Thriving Down East

13 August 201426 August 2021|Magazine, Print

As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...

Is Print Really Killing Publishers?

12 August 201412 August 2014|Print, publishing

If you read this blog regularly, you know we are big fans (usually) of Dead Tree Edition. The author consistently gives an insider’s perspective on the publishing industry that tends to cut through the clutter with an acerbic and insightful...

This Revolution Will Not Be Tabletized

11 August 201411 August 2014|Digital, Magazine, Print

The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....

Point, Snap and Buy with New Target App

29 July 201429 July 2014|Apps, Print

One major U.S. retailer is taking the next step in digital e-commerce, with the launch of Target's new image recognition shopping app that allows customers to purchase products after scanning them in print. According to CRB Online, “The [In-a-Snap] app...

Shut Off the Noise with Print

28 July 201426 August 2021|content, Print

There are countless distractions on every digital screen. Even as I write this post, I've stopped to check email, gotten a text message about a thunderstorm heading my way, and waited out two video ads to get to the story...

A Digital Casualty at the New York Times

28 July 201428 July 2014|Digital, Marketing, Print

“We are sponges and we live in a world where the fire hose is always on. “ So says David Carr in the NYTimes.com in speaking of the “media juggernaut” we are all riding that has supposedly left print behind...

For Domino Magazine, Less Means More

22 July 201422 July 2014|Magazine, Print

Following the publishing trends of higher quality and lower circulation, Domino magazine seems to be making a solid comeback since re-launching last fall. The magazine, which originally debuted as a mass-market monthly but shuttered during the recession, is now a quarterly...

Newspapers and Magazines Moving Further Apart

22 July 201422 July 2014|Magazine, Paper, Print

Newspapers and magazines are often lumped into the same box when talking about our industry. Yes, they have their similarities but increasingly, their differences are becoming more apparent. This appears to be the reason behind the Newspaper Publishers Association...

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