330-308-3300
Contact Us
For Hard Core Fashionistas, It’s Print All the Way
09 September 2015|Magazine, Print
For Net-a-porter, their VIP customers are overwhelming fans of print. Before high-end digital retailer Net-a-Porter launched their flagship print magazine Porter, they did the research required to make such a bold move. As Joe Lazauskas explains in Contently, newly-hired VP...
continue reading
What’s Big, Heavy and Loved by College Students?
08 September 2015|Print
"Easier to read.” “Ebooks are difficult to navigate.” “Lack of focus and concentration” with digital books. These are just some of the reasons given by more than 500 college students when asked about their preference in text book format. “Seven...
continue reading
Prices, Pages Both Higher for New August Magazine Launches
08 September 2015|Magazine, Print
As the magazine industry transitions away from mass market toward specialty niches, Samir “Mr. Magazine” Husni comments that “August was filled with titles that continue to reflect the face of our society more than any other medium in the industry.”...
continue reading
Nissan Exec on One Big Mistake Marketers Make
01 September 2015|Advertising, Digital, Marketing, Print
[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...
continue reading
Print Remains Dominant Medium for Magazines
31 August 2015|Magazine, Print
[responsive][/responsive]Based on the figures in the latest NRS PADD report, print continues to remain the dominant medium for magazines, especially non-news brands. “Mobiles and tablets continue to play an increasingly important part in the readership of magazines,” writes Ellen Hammett...
continue reading
The Magazine is Dead: Long Live the Magazine!
24 August 2015|Advertising, content, Magazine, Print
From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...
continue reading
So This is How to Get Their Attention
24 August 2015|Advertising, Print
Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...
continue reading
Upping the Luxe Factor for Condé Nast’s Traveler
20 August 2015|design, Magazine, Print
Condé Nast’s Traveler magazine has always been a classy title, full of exotic images and compelling travel content. And now, they want to be a “coffee-table mainstay” for true travel aficionados, Aria Hughes reports in WWD. “The September issue will...
continue reading
Brits Say Bring on the Print
20 August 2015|Magazine, Print
With tons of free content is available 24/7, it is encouraging to see that the appetite for high quality, original and inspiring content remains strong. Free content is available anytime, anywhere on any topic under the sun. So why, asks...
continue reading
GQ Magazine Raises Price, Sells More Copies
13 August 2015|Magazine, Newsstand, Print
Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...
continue reading