Print Archives - Page 102 of 123

330-308-3300

11 August 201511 August 2015|Catalog, Print

Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...

The Weird Science Behind Ad Effectiveness

10 August 201510 August 2015|Advertising, Digital, Print

Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...

Where’s the Existential Angst this Summer?

10 August 201510 August 2015|Magazine, Print

Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...

Back to School Means Back to Paper

10 August 201510 August 2015|Paper, Print

It’s that time of year. The back-to-school aisles crowd our favorite stores, and kids shriek at the first sight of those piles of binders, folders and backpacks. Shriek they may, but once it’s time to fill those bags, 94% of...

10 Titles that Prove Magazines are Amazing

07 August 201507 August 2015|Magazine, Print

We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...

A Modest Proposal to Sell More Magazines

06 August 201506 August 2015|Magazine, Newsstand, Print

“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...

Oh My Ford, You’re In Print

06 August 201506 August 2015|Magazine, Print

What a fantastic time to be in magazines. As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...

It’s All About the Experience

04 August 201504 August 2015|Digital, Print

According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...

Real Science on Paper versus Screens

03 August 201503 August 2015|Digital, Paper, Print

Feeling drained after reading on a digital screen? It might not be a lack of caffeine, but an actual physical reaction in your brain. As Ferris Jabr notes in Scientific American, “evidence from laboratory experiments, polls and consumer reports indicates...

7 Brands with Awesome Print Mags

31 July 201531 July 2015|Magazine, Print

Around here, we like to say if you’re going to do something, do it right. Make it count. It seems fitting, then, that we share this nugget. “If print is dying, brands haven’t gotten the message,” writes Dillon Baker in...

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