Revealed – a Look Inside the Meredith Magazines Success Story
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The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...
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Bauer Media Once Again Shows Us All How it can be Done
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When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...
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Easyriders Magazine Gets a New Owner… and a Whole New Outlook
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Denim entrepreneur Pepper Foster is now in the magazine business after acquiring the iconic Easyriders title. “The co-founder with his brother of denim line Chip & Pepper, Foster last year quietly bought the monthly, founded in 1970 and aimed strictly...
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Bauer and Bines Join Forces for Celebrity Fitness Magazine
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Bauer Media is doing it again. The magazine media brand has built a reputation as a scrapper in the print magazine industry, relentlessly releasing lifestyle and celebrity-based titles that have large online audiences, and translating it beautifully to the print...
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There’s Strength in Diversity in Indie Publishing
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For publishers who want to learn the latest best practices and new opportunities, you can’t go wrong attending Making Publishing Pay in London this February. This year’s event includes four indie publishers that have successfully revamped their business models. As...
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A Tree Falls in Brooklyn… and Two Indies are Born
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Credit: Jackie Roman for InsideHook Freelance travel photographer Matt Hranek had a windfall … literally … the helped him and his partner Yolanda Edwards launch a dream in print. The couple, who met on the staff of Condé Nast Traveler...
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Raising a Glass to Wine, Whiskey and Cigars
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Don’t call Marvin Shanken a publisher. The man behind Wine Spectator, Cigar Aficionado and Whisky Advocate calls himself “an experience maker in addition to a content provider.” “People think of me as a businessman or an entrepreneur, I’m really an...
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In the Age of Instagram, Photographers Still Long to Appear in Print
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Even if you’re not old enough to remember first-hand those iconic photography magazines like Look and Life, you’ve probably seen plenty of references to them in popular culture. “To see the world, things dangerous to come to, to see behind...
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The Business End of Meghan and Harry in the People Newsroom
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“There are very few times you have editors running around the newsroom excited about a story and this was one of them because historically, this is something that hasn’t happened in a long time or hasn’t happened before.” People’s EIC...
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What’s Old is New Again in these Recent Magazine Launches
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It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...
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