Real Estate Title Hits the Fabulous Forties
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When RISMedia created the National Relocation & Real Estate Magazine in 1985, it aimed to connect and educate industry pros in the relocation niche. “For a bargain $2.25, National Relocation & Real Estate, then a quarterly periodical, gave our readers...
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A Perfect Pairing for Food & Wine from Meredith
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Need more proof that magazine publishers are once again investing in the lean-back experience of magazines? Look no further. “As many magazine publishers continue to look for ways to cut costs by scaling back frequency, thinning their books, and reducing...
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The Perfection of the Magazine Experience Remains
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Magazines? Perfect. The magazine industry? Hmmm, not so much. That’s the opinion from Cable Neuhaus, aka The Modern Magazinist, a figure at FOLIO: since 2015. Back then, he launched his column with a plea: “Those of us who still obsess...
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Publishers Investing in the Sought After Lean Back Experience of Magazines
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Higher quality paper… larger trim sizes… more ambitious long-form content… creative partnerships with important events… higher prices… These are just some of the hallmarks of the modern consumer magazine, geared less toward the general public and more toward a passionate...
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GoodFirms Launches in Print to Expand Reach in the Tech Space
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GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...
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A Code to Publish By – and Why It’s Important Now
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Magazines Canada just took a major step in helping publishers better understand the nuances of advertising content in the current media landscape. In a special edition of the Magazines Canada AudioMag, Joyce Byrne and Kim Latreille, the duo behind the...
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Heavy Metal Still Heavy Into Print as they Expand to New Platforms
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Matthew Medney, new CEO of Heavy Metal, has been ensconced in the comics and fantasy world for ages … which no doubt explains his ability to truly understand the audience for the iconic brand. “I took the job because, like...
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Print Designers Taking a Page from the Online User Experience
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As readers shift much of their media diet from the printed page to the digital screen, magazine publishers are leveraging two specific opportunities.  As Greg Dool in Folio: notes, “many magazine publishers see an opportunity for their print products to...
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Why We’re Still Talking About The Furrow in 2020
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“When REI, the outdoor gear company, launched a print magazine last year, it became one of the latest examples of a marketing trend,” says Marketplace’s Sabri Ben-Achour in this podcast. “It is called ‘content marketing’ and … brace yourselves …...
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Revealed – a Look Inside the Meredith Magazines Success Story
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The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...
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