Magazine Archives - Page 9 of 102

330-308-3300

29 April 202029 April 2020|Magazine, Print

Hello, Sweet July, it’s good to see you here. We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...

Tapping into Your Readers’ Passion… in a Print Magazine

27 April 202027 April 2020|Magazine, Print

Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...

Newsstands Hanging on During Stay-at-home Orders

22 April 202022 April 2020|Magazine, Newsstand

Newsstands in NYC © 2010 JON CRISPIN You gotta hand it to the newsstand. It’s nothing if not resilient. In spite of a dysfunctional distribution model and declining sales over the years, they still exist and account for about 10%...

Mood Matters… and so does the Medium

20 April 202020 April 2020|Magazine, Print

If you’re anything like me, your mindset has been careening lately; concern, gratitude, anxiety, hope … instead of asking “how are you” the real question should be “where’s your head at?” This puts brands in a tricky spot … how...

Gen Z and the Return to Real

15 April 202015 April 2020|Magazine, Print

Something’s happening in our digitally-focused world, and it bodes well for print publishers. “In 2018, The New York Times noted a rise in food-based, small-run magazines that focus on printed products,” writes Chaymae Samir in Reuters. “Notably, most of the...

How Indie Fashion Titles are Navigating COVID-19

14 April 202014 April 2020|Magazine

While some indie titles are pivoting their content and keeping the presses running – like regional titles running special issues on healthcare front line workers, or foodie magazines highlighting creative solutions by local restaurants – the indie fashion world is...

UK Magazine Subscriptions Surge during Pandemic

14 April 202014 April 2020|Magazine, Print

During difficult times, the majority of people claim that focusing on their passions helps them cope. So it’s no surprise that right now many magazine publishers are reporting booming subscription rates and higher digital content audiences. “Much has been written...

Publishing During a Pandemic Part 4… The Human Connection

07 April 202007 April 2020|Magazine

My friend Samir “Mr. Magazine” Husni has been running a fascinating series on publishing in a pandemic, highlighting the publishers who are hitting it out of the park. A week ago I shared his post about Meredith's current thought leadership...

Buy a Meal, Save a Restaurant

31 March 202031 March 2020|Magazine, Print

Earlier this week I wrote about the need to save local bookstores, by ordering online or buying a gift certificate. Today, I’m reminded that local restaurateurs need the same kind of help. Allyson Mace is the founder and publisher of...

Publishing in a Pandemic… True Thought Leadership from Meredith’s President

30 March 202030 March 2020|Magazine, publishing

Leadership. It’s become a mantra of sorts, one of those terms we use without really giving it a lot of thought. In my world view, I have some trusted industry thought leaders I turn to again and again, including Samir...

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