Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...

Frank Ledwell, Publisher of OutdoorX4  magazine, was thrown when The Enthusiast Network (TEN) recently announced they’d be eliminating almost all their print magazines. And he wants to make one thing perfectly clear with his own audience. “Since the announcement, I’ve...

Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...

It’s been a fantastic year for Outside magazine. According to Melynda Fuller in Publishers Daily, the title saw a 41% bump in print readership in 2019. “Each issue of Outside now reaches more than 3.4 million active readers with a...

From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...

Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to having credibility with your audience. “…we are a reliable source of information and inspiration. That...

“Eternally stable” is how Stylist Editor-in-Chief Lisa Smosarski describes her magazine, noting their solid audience and advertiser base in their 10-year history, and their current distribution of 410,000+ weekly. “It’s no small feat in a market struggling with changing reader...

If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you.  As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...

Almost five years ago we reported on Monocle saying no thanks to social media, as founder and publisher Tyler Brûlé publicly eschewed social media for his brand. Crazy? Some might have thought so, but he was insistent that he would make...