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The Dirty Little Secret Keeping Ad Fraud off the Radar
07 November 2018|Advertising, Digital
Just a few years ago, the ad industry was up in arms over the staggering amount of digital ad fraud and what it was costing businesses. Increasingly sophisticated fraud detection technology was looked to as the solution. Surely by now,...
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What Silicon Valley Parents Really Think About the Tech They Build for Their Kids
06 November 2018|Digital
How much screen time is too much for our youngest generations? According to Nellie Bowles in The New York Times, a debate is raging among Silicon Valley insiders over how much exposure to screened devices is okay. “Asked about limiting...
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A Fully Modern Media Agency Riffs on Print’s Staying Power
30 October 2018|content, Digital, Magazine, Print
What’s truly behind the staying power of print and the popularity of magazines? According to Cathy Buckmaster of Alhaus, print offers what technology can’t.“Somewhat surprisingly, print is a strangely convenient medium—it’s portable, never runs out of battery and doesn’t require...
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A Decade of Delusions Under the Tree
23 October 2018|Digital, Magazine, Paper, Print
Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
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Hey Portal, No Thank You
17 October 2018|Digital, Social Media
Timing is everything.  Last week Facebook launched Portal, a new device that, according to the company, is going to “dramatically change the way we keep in touch.” Portal, powered by artificial intelligence, offers hands-free voice control, the company proudly touts....
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Even When Powered Off, That Phone Is Still Distracting You
10 October 2018|Digital
Last month I wrote about the boss who lost it and banned smartphones from meetings. It struck a nerve with me, and with a lot of other people. Since that story ran in the Wall Street Journal, the topic has...
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Why My Phone is Getting on My Nerves
26 September 2018|Digital
I can really empathize with the boss I read about last week who lost it and banned smartphones in meetings. But the problem with our smartphones goes way beyond meetings. Just having my phone nearby is enough to drop my productivity...
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Print vs. Digital Magazines: What Readers Prefer
21 September 2018|Digital, Print
Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...
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The Boss Who Lost It and Banned Smartphones
19 September 2018|Digital
“Don’t show up at a meeting with me with your phone. If someone shows up with their phone, it’ll be their last meeting.” I think anyone who’s run a meeting and looked up to see almost all the participants’ heads...
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Two Print Magazines, Two Happy Audiences
11 September 2018|Digital, Magazine, Print
New Internationalist magazine has a lovely kind of problem. “A survey of New Internationalist readers revealed that many do not have time to get through an entire issue in one month, leaving the magazines piling up in one corner in...
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