More Support of the Truce Between Print and Digital
|,
Another party heard from as more industry pros call a truce in the war between print and digital. Michael Biggerstaff of Nxtbook Media recently blogged about it, saying “We have always believed publishing revolves around a both/and and not an...
continue reading
Ditching the Duopoly in the Pivot to Paid Content
|, ,
As we’ve noted before, there’s a gap in the publishing industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other...
continue reading
What if Print and Digital Had a War … and No One Came?
|,
It appears some people have missed the memo on the supposed “war” between print and digital. “The ‘battle’ is long over and the truce has been drawn up,” explained Samir “Mr. Magazine” Husni in an interview with media update’s Aisling...
continue reading
Legacy Media Took the Slow (and Smart) Road to Ad Tech
|, ,
It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...
continue reading
Calling a Truce Between Print and Digital
|,
Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic?  “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...
continue reading
Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
|,
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
continue reading
The Ad Bot Problem That Isn’t Going Away
|,
It’s worse than we thought.  When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...
continue reading
The Weird Conundrum about Recent Ad Data
|, ,
This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...
continue reading
High-luxury Brands Spend More on Print that Digital Ads
|, , ,
When it comes to luxury brands and their ad strategies, one thing stands out. According to a new market report from Zenith, luxury brands have been slower to adopt digital advertising than most brands.And while some categories – notably luxury...
continue reading
Can a New Partnership between Social and Traditional Media Regain Our Trust?
|, ,
As a gatekeeper of the news, Facebook has done a remarkably bad job. So it’s not surprising that social media is in freefall in the trust department. Yet according to Jennifer Risi, Worldwide Chief Communications Officer Managing Director for Ogilvy...
continue reading