Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up for grabs after the demise of Toys ‘R’ Us Inc.,...

9.8 billion.  That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service.  “That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and...

The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they are moving up the ladder and into positions of more...

Daniel Dejan knows he’s got some skin in the game when it comes to his thoughts on print.“You might expect a paper company to tell you that print is not dead but who wants to argue with The New York...

Bonobos, Cuyana, Lunya: these three brands have more in common than being digital-first brands. They are joining the ranks of e-commerce retailers who are sending print catalogs this holiday season. “It’s about marrying brand, product and business simultaneously,” said Micky...

How this innovative mattress company plans to live on your nightstand, instead of on your smartphone.   Mattress company Casper, purveyors of the popular “bed in a box” design that is disrupting the traditional bedding market, has a mission that...

Ikea has always been known for its unique take on catalogs. The 2014 US catalog made waves by integrating smartphones into the experience through augmented reality, while the 2015 book went decidedly non-tech, saying it’s a “not an e-book; it’s...

We are now in “the age of the customer,” and that has everything to do with a resurgence of the importance of direct mail. And for one big online brand, their printed catalog is playing a vital role in their...

Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs.“Most of our customers get the catalog, they flip through it, they mark it up, and then...

Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...