Catalog Archives - Page 6 of 10

330-308-3300

How Land’s End Just Nailed Their New WorkWear Catalog

14 August 201714 August 2017|Catalog, Print

Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...

Better Than Ever – the Modern Print Catalog

16 May 201716 May 2017|Catalog, Print

The doorstop – that’s what we called the huge “wish books” that hung around our kitchen table every holiday season. We’d pour over those pages, dog-earing the good stuff and making our lists for Christmas. Those days of 1,000-page catalogs...

Catalogs are Smarter and Better Looking Than Ever

23 February 201723 February 2017|Catalog, Print

Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...

How Smartphones Make Cataloging Better

06 January 201706 January 2017|Catalog, Print

“[Seventy-seven percent] of smartphone owners still use catalogues to browse proving that integration of all channels is key for success.” This assertion from the folks at Catalogues4Business nicely sums up why, in this age of massive screen time, printed catalogs...

A Swing and a Miss for One Catalog

05 January 201705 January 2017|Catalog, Print

Earlier this month we highlighted two companies who are doubling down on their commitment to print catalogs this year: Land’s End and Restoration Hardware. Execs from both companies talk about the importance of the catalog to drive sales, and are...

The Thoroughly Modern Catalog

03 January 201703 January 2017|Catalog, Print

Why these well-known companies are putting more resources into their “most powerful marketing tool.” Catalogs -- aren’t they old school? Not a bit. In fact, some companies are staking the bulk of their retail strategy on this thoroughly modern marketing...

Who’s Mailing What? A Fresh Look at What Makes Catalogs Work

05 August 201605 August 2016|Catalog, Print

Cataloging has evolved to fit the multi-channel customer experience. One analyst takes a closer look at what catalogers are sending out and how they’ve changed. Are you still cataloging like it’s 1999? If so, you’re missing the boat on the...

Victoria’s Secret Ditches the Catalog; Angels Cry

23 June 201623 June 2016|Catalog, Print

L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago: Victoria’s Secret – one of the most iconic...

The World is Your Catalog

18 April 201618 April 2016|Catalog, Print

A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...

Your Catalog: Much More Than a Sales Tool

14 April 201614 April 2016|Advertising, Catalog, Print

In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...

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