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Retailers … and Consumers … Rethinking Life without Catalogs
02 July 2019|Catalog, Print
“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several years. From his standpoint, the consequences were anything but happy....
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REI Taking the (Print) Road Less Traveled with New Title
24 June 2019|Catalog, Magazine, Print
Outdoor gear supplier REI has a reputation for strategically setting traditional marketing on its head. They made headlines four years ago when they launched the “Opt Outside” movement and closed the doors on their retail outlets on Black Friday. “We...
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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The 500-year Appeal of Big, Physical Marketing
08 May 2019|Catalog, Print
1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58 years after Gutenberg changed everything. Marketing evolved to adapt then,...
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Here’s the Next Generation of Catalog Buyers … and it’s HUGE
14 January 2019|Catalog, Print
Their collective wealth could reach a whopping $24 trillion in the next couple of years, and many brands have been poised to leverage their digitally-native consumer habits. Yet according to Lisa Henthorn in Multi Channel Merchant, the current generation of...
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It’s the Most Wonderful Time … for Print Catalogs
30 November 2018|Catalog, Print
Dear Santa, I want a highly personalized and relevant marketing experience this holiday season. Please skip the fruitcake …. AND the marketing emails. Sincerely,  A modern retail customer If we could pen a letter to the imaginary marketing Santa in...
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This Year’s Toy Catalogs are Fun, Games and Serious Data
19 November 2018|Catalog, Print
The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the scoop up market share. But these are not the toy...
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Print Catalogs, Then and Now – Putting the Digital Disruption into Perspective
13 November 2018|Catalog, Print
Wayfair. Williams-Sonoma. Neiman Marcus. Amazon. The list of consumer brands sending beautifully printed catalogs this holiday season is impressive. And when you put the history of catalogs into proper perspective, you realize that, while print fell out of favor for...
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Print Catalogs in the Age of Amazon … Why?
23 October 2018|Catalog, Print
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
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5 Stats To Make You a Believer in Print Catalogs
02 October 2018|Catalog, Print
The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw them slimming down over the years in part to save...
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