Catalogs are Delicious for Gourmet Retailers
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[responsive][/responsive]To those of us that cover this kind of news, it’s no secret that direct mail catalogs are making a comeback. We’ve seen how catalogs can drive huge ROI, and we’ve shared the stories of high end retailers launching print...
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Restoration Hardware Goes Big …Really Big
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For one specialty retailer, bigger is definitely better when it comes to their catalog. Forget slim jims and other micro catalog trends; for Restoration Hardware, they are going big when it comes to your home.“Weighing in at a whopping 12...
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Why Direct Marketing Catalogs Are Worth It
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Last week Michael Fernandez of Advertising Age stated that print catalogs are outdated and marketers should “stop printing them and join the digital age.” Specifically, he says “Companies need to quit hiding behind false claims and old ways and adopt more...
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Does On-Demand Catalog Printing Make Sense?
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Technology advances are driving our industry like never before. The reality is that our customers consume content in digital, electronic and print channels without giving a thought to what silo they are in. So it makes sense that technology will...
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