Why So Many Retailers are Turning to Print
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Just selling products these days isn’t enough… the truly successful retailers are selling a lifestyle. It’s been called the “secret weapon” of luxury retailers, as more and more online merchants turn to editorial content, and particularly print magazines, to help...
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Five Lessons on Content Marketing from SkyMall
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[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...
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The Art of Lingering
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Margie Dana is an unabashed catalog fan, and admits to lingering over the pages of her favorites. “I love catalogs. I love good catalogs. I love beautifully printed and designed catalogs. I particularly love catalogs that deliver more,” the marketing...
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7 Good Reasons to Use Catalogs
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The catalog – long a staple of the direct marketing industry – has undergone a significant shift in the past several years. No longer simply a listing of products available, today’s catalogs are designed to engage, inspire and tell a...
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The Print Catalog that Hit the Social Big Time
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Loren Mattia knew the challenge. The social media specialist for upscale furniture brand Z Gallerie knew that her customers were heavy into social media, and to reach them she needed something really special. She also understands that shopping for furniture...
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A Bold New Paradigm for Fashion Mags
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For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...
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Print: The Secret Weapon of Luxury Retailers
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Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...
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Penney’s Reintroduces Print Catalogs; Sales Go Up
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It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...
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Catalogers – Is FSS Shredding Your Mail?
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“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...
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Growth Stalled? Try a Brand Refresh
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[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...
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