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Expedia Launched a Print Campaign…and it Worked Like Crazy
20 September 2016|Advertising, Magazine, Print
The online booking company sees a 20% bump with print ads that are big, beefy and buff....and connect with their key demographic. For a travel booking company, getting in front of frequent flyers is a high-stakes game. And when Expedia...
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Privacy Please with the new iOS10
16 September 2016|Advertising, Mobile
The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting.  For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...
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Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.
09 September 2016|Advertising, Mobile, Social Media, VIdeo
“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....
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Irony Alert: What Brands Really Want from Native Ads
08 September 2016|Advertising, Digital, Print
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
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September Lands with a Thud
30 August 2016|Advertising, Magazine, Print
An inside look at the weighty issue of the September titles and what it tells us about fashion advertising. You know it’s September when the all-important fall fashion issues hit the newsstand. And they are hitting this year with a...
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Print Holds Court in the Cross-platform Ad Landscape
29 August 2016|Advertising, Digital, Mobile, Print
While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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Eyes Wide Shut to Digital Ads
24 August 2016|Advertising, Digital
Most digital ads are never displayed; even when they are, only a tiny fraction is actually viewed.  Here’s what digital advertisers can learn from print. It’s no secret that the digital ad industry is rife with fraudulent traffic and viewability issues....
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Publishers Spinning Straw into Gold
22 August 2016|Advertising, Magazine, Print
Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
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Experience Trumps Platform for Content
18 August 2016|Advertising, Print
Empowered consumers move beyond the digital versus print debate; what they seek is a tailored, inspiring experience. Digital versus print? It’s the ongoing and heated debate for those of us in the industry. But to the consumers we are all...
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Hearst Goes All In With Unified “We Are Fashion” Campaign
18 August 2016|Advertising, Digital, Magazine, Mobile, Print
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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