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“Hey Marc, This ad is real.”
15 February 2017|Advertising, Digital, Print
He’s the Chief Brand Officer at the world’s biggest advertiser, and he is urging the ad industry to clean up its digital act. Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the recent...
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Ad Blocking is Off the Charts
15 February 2017|Advertising, Digital
“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...
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What’s the Alternative to Lousy Online Ads?
25 January 2017|Advertising, Digital, Mobile
Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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A Seismic Shift in the TV Ad Model is Coming
19 January 2017|Advertising
Led by huge brands like Coco-Cola and P&G, the ad industry is seeing the pendulum swing back to traditional broad-reach programming.  Underpinning the massive ad disruption brought by the digital revolution was the idea of highly targeted reach. Rather than...
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AMI Gets Slapped with Native Advertising Complaint
16 January 2017|Advertising
It’s finally happened; the National Advertising Division (NAD) of the BBB is holding a major publisher responsible for the way native advertising is presented in its publication. “American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly...
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Native Advertising and Fake News…Not Much Difference?
11 January 2017|Advertising, Editorial, News
Jim Weber, you’ve called out the emperor and his imaginary clothes. Well done.“I can only laugh when publishers bemoan the growth of fake news and then in the same breath gush about how native advertising is the future of digital...
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How Fake News is Helping to Kill Off Native Ads
30 December 2016|Advertising
They may be the trend of the moment, but common sense tells us native advertising isn’t going to work in the long run, especially in this hyper-sensitive media environment. Is 2017 the year native advertising will lose all credibility? Some...
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Ralphie Parker and the Reality of Native Ads, 2016 Edition
28 December 2016|Advertising
Are misguided consumers really to blame for the pain that digital advertisers are feeling these days? Digital advertisers are feeling a whole lot of pain, and they have misguided consumers to thank for it, according to Shailesh Shukla, writing in AdAge.Shukla...
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Digital, Baby, You’ve Got a Lot to Learn…
15 December 2016|Advertising, Digital, Magazine, Print
Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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A Simple Explanation on How Magazine Ads Work
08 December 2016|Advertising, Magazine, Print
For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...
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