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What Luxury Brands Know about Print Ads…
18 May 2017|Advertising, Magazine, Print
David Arnold knows a thing or two about the high-end consumer. As managing director of The Robb Report, his day job involves breathing the rarified air of the world of luxury cars, travel, watches, fashion and “the good life.” Like...
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The End of Digital Advertising as We Know It?
04 May 2017|Advertising, Digital
It’s a perfect storm of bad news for digital advertising. “Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester...
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Is This the Future of Ad Blocking?
26 April 2017|Advertising, Digital
For many publishers, it’s been considered the only safe harbor on the current ad blocking war. Native advertising has, due to its construction, been largely unaffected by most ad blockers. This is one of the reasons why, in the face...
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P&G’s Brand Officer to Digital Ad Industry: Grow Up
19 April 2017|Advertising, Digital
Preach, Mr. Pritchard. As Chief Brand Officer of the huge multi-national Procter & Gamble brand, Marc. S Pritchard has some serious clout in the industry. And he’s leveraging that clout – publically and in no uncertain terms – at industry...
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Feeling the Love: How Print Works on our Emotions
13 April 2017|Advertising, Print
Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...
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Is this the Sea Change in Programmatic Advertising?
12 April 2017|Advertising, Digital
Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...
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More Big Names Pulling out from YouTube
29 March 2017|Advertising, VIdeo
Wal-Mart and Pepsi join other big names that have pulled their ads on YouTube after finding their campaigns were placed alongside offensive videos. YouTube: It’s the Wild, Wild West of video. And it’s been wildly successful at selling ads to...
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3 Hots Topics in the Magazine Media Landscape
20 March 2017|Advertising, content, Digital, Magazine, Print
Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
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On the Power of Great Design
16 March 2017|Advertising, design
Advertising has a bad rap, according to Paul Belford writing in Creative Review. “Despite its many detractors, there is nothing intrinsically evil about advertising per se. (Online advertising is a different story but we’ll save that for some other time.),”...
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The Bitter Truth from an Ad Tech Developer
01 March 2017|Advertising, Digital
When programmatic advertising hit the mainstream, we called it a “brave new world” for players on all sides. As it turns out, the dystopian reference was valid. “Programmatic has been extolled for its efficiency, but for the latest in our...
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