When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. But as Bruce points out in Media Space Solutions, “sometimes, in order to convince people of...

When it comes to the food niche, brand preference is weakening. “One of the big issues facing brands today is finding advertising context that will affirm their credibility in the eyes of the consumer instead of damaging it, whilst also...