Advertising Archives - Page 8 of 28

330-308-3300

High-luxury Brands Spend More on Print that Digital Ads

25 June 201810 November 2021|Advertising, Digital, Magazine, Print

When it comes to luxury brands and their ad strategies, one thing stands out. According to a new market report from Zenith, luxury brands have been slower to adopt digital advertising than most brands.And while some categories – notably luxury...

4 Pro Tips to Maximize the Power of Direct Mail

07 June 201807 June 2018|Advertising, Print

If any of these critical elements are overlooked, you’re probably wasting a lot of time and money. Even in our omnichannel experience, direct mail is often called “the most direct pipeline to consumers.” And there is plenty of innovation going...

The Surprising Stats Behind the Decline in Print Ads this Year

29 May 201829 May 2018|Advertising, Digital, Print

Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...

How Consumers View Advertising – The 2017 Survey

22 May 201822 May 2018|Advertising

Ten thousand. That’s the estimated number of ads that the average consumer sees every day. And it’s not slowing down, as new channels and new technology means the volume of advertising is going nowhere but up. With all that noise,...

Is This the End of the Agency Ad Model?

16 May 201816 May 2018|Advertising

According to Troy Young, global president of Hearst Magazines Digital Media, the traditional model of agency marketing is perilously close to extinction. In order to survive the change, agencies like his have to do a much better job of providing...

How Publishers can Unlock the Potential of their First-party Data

16 May 201816 May 2018|Advertising

Data. It’s all over the news for one very important reason -- it’s massively valuable. The recent Facebook data scandal is having global implications on the handling of third-party data. Every time I open my email there’s another email about...

Hello, Magazine Advertising, and Welcome to the 21st Century

15 May 201815 May 2018|Advertising, Magazine, Print

It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...

The Print Poem that Launched the Coke Campaign

30 April 201830 April 2018|Advertising, Print

There's a coke for he, and she and her, and me, and them There's a different coke for all of us - especially one for him. No feet have wandered where you've walked, no eyes saw what you've seen...

Food Ads Score Big in Print Magazine Impressions

22 March 201809 November 2021|Advertising, Magazine, Print

“I’m hungry…and I want to go shopping at Kohl’s.”That’s basically the reaction we had around here when we saw the gatefold ad for Kohl’s Kitchen Products in Food Network Magazine. Apparently, we weren’t alone; that ad received high honors in...

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