Advertising Archives - Page 6 of 28

330-308-3300

Ads, Paywalls or FreeWall – What Makes Sense for Media Brands?

17 July 201917 July 2019|Advertising, content, Digital

Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and a content paywall. Some big names in media and publishing...

Can Firefox Disrupt the Duopoly with their Ad-free Internet?

11 July 201911 July 2019|Advertising, Digital

This is kind of a big deal. Firefox, the open-source browser from the folks at Mozilla who say “the online advertising system is broken,” is proposing an ad-free internet. “Users are now being invited to a free trial of the...

A Print Ad So Good You Can Taste It

24 June 201909 November 2021|Advertising, Print

Did you hear it?Coca-Cola absolutely nailed this campaign, creating a multi-sensory experience in print. And it’s strategically based on what we know to be true about our human brains – the power of reverse psychology, the ability of one sense...

Once Ad Fraud Hits the Billions Does It Even Register?

04 June 201926 August 2021|Advertising, Digital

It’s finally happened; Jay-Z is officially a billionaire. But his aren’t the only billions making news lately, as the ad industry reels from the massive amount of fraud still being perpetrated. “A new report released Monday by cybersecurity company Cheq...

The Crisis of Consumer Attention Reaches the Tipping Point for Advertisers

11 February 201911 February 2019|Advertising

The interruptive strategies of digital marketing are in fact contributing to a decline in consumer attention. That’s the premise behind Attention Please, a research program undertaken by Magnetic Media in partnership with PHD Media and Bournemouth University. The researchers set...

Whoa There, Influencers, It’s Time for a Reality Check

05 February 201905 February 2019|Advertising, Digital

It’s starting to look like 2019 is the year social media gets a beat-down and a shake-up. From Apple blocking an internal Facebook app to calls for increased regulation on social platforms, it appears the public has finally had it....

Native Ads Nosedive while Custom Content Soars

28 January 201909 November 2021|Advertising

If you’ve been a long-time reader of our blog, you already know we are not huge fans of native advertising. And when the fake news uproar started, it became obvious that there really wasn’t much difference between the two. “I...

How to Design Print Ads for Killer ROI

08 January 201908 January 2019|Advertising, Magazine, Print

As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...

Google’s Print Ads are Anything But “Clear and Conspicuous”

19 December 201819 December 2018|Advertising, Magazine, Print

Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print. Yep, you may not have realized it (very few did) but recent magazine covers in...

Where to Find the Best Audience for Your Ads

04 December 201804 December 2018|Advertising, Magazine, Print

Trust is a serious commodity in today’s publishing landscape. And it’s not found on social media, despite the industry’s best efforts to convince us that that’s where we should consume our news. “Getting the news” in our multi-channel world has...

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