Advertising Archives - Page 7 of 28

330-308-3300

The Dirty Little Secret Keeping Ad Fraud off the Radar

07 November 201807 November 2018|Advertising, Digital

Just a few years ago, the ad industry was up in arms over the staggering amount of digital ad fraud and what it was costing businesses. Increasingly sophisticated fraud detection technology was looked to as the solution. Surely by now,...

Here’s to Old Friends … This DM’s for You

20 September 201820 September 2018|Advertising, Print

As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...

Leverage the Summer Slowdown to Do This with Your Ad Sales List

22 August 201822 August 2018|Advertising, Magazine

How to make hay in the ad game when the rest of the world is slathering on the sunscreen. Summertime – it’s hot, the sun’s out, your contacts are on vacation – and it’s easy to fall into thinking that...

More Evidence of the Pendulum Swing in UK Print Ad Revenues

09 August 201809 August 2018|Advertising, Print

Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...

Legacy Media Took the Slow (and Smart) Road to Ad Tech

07 August 201807 August 2018|Advertising, Digital, Print

It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...

Understanding the Drop in Print Ad Spend This Year

25 July 201825 July 2018|Advertising, Print

This spring we covered an intriguing story about the drop in print ad buys in the early months of 2018. We came across the story thanks to Samir “Mr. Magazine” Husni who took 16 of his students from the Magazine...

The Ad Bot Problem That Isn’t Going Away

10 July 201810 July 2018|Advertising, Digital

It’s worse than we thought. When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...

The Weird Conundrum about Recent Ad Data

26 June 201810 November 2021|Advertising, Digital, Print

This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...

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New Philadelphia, OH 44663
Tel: 330.308.3300

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