Advertising Archives - Page 10 of 28

330-308-3300

Expect to See (Lots) More Programmatic Ads from Amazon

31 August 201731 August 2017|Advertising

Amazon has just made it much easier for brands and ad agencies to serve us more ads, everywhere we go online. “Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works...

Why Thinking Like a Digital Marketer Can Help You Sell Print Ads

24 July 201724 July 2017|Advertising, Digital, Magazine, Print

For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...

Native’s Up…So Expect Brand Trust to Continue Going Down

20 July 201709 November 2021|Advertising

Judging by the numbers, consumers haven’t come out of the fake news woods yet. According to Fipp (citing data from Mediaradar), native advertising is going through the roof. In fact, the number of brands flocking to native advertising is up...

Facebook’s Getting All Up in Your Messenger

19 July 201719 July 2017|Advertising, Digital, Social Media

Well, at least they know they’re annoying. According to Patrick Kulp writing in Mashable, “an exec at the social network said Tuesday that it plans to roll out ads to the Messenger home screen worldwide by the end of the...

Right Message, Right Time or We’ll Just Basically Block You

13 July 201713 July 2017|Advertising, Magazine

Getting the right message to the right people via the right channel at the right time is the age-old mantra of good marketing. As digital advertising becomes more of a bane than a boon, this message has never been more...

No, the Whole Ad Industry Hasn’t Gone Digital

05 July 201705 July 2017|Advertising, Digital, Print

You might think that the majority of ad spend is pouring into the coffers of Google, Facebook and other digital channels – and in truth, they are reaping in the lion’s share of the digital side of things. Yet worldwide,...

Why Brands are Probably Wasting their Video Ad Budgets on Millennials

14 June 201714 June 2017|Advertising, Digital, VIdeo

You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...

Adding Digital When Print Still Pays the Bills

06 June 201706 June 2017|Advertising, Digital, Magazine, Print

For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...

Why On Earth Would I Advertise in Print?

01 June 201701 June 2017|Advertising, Print

For those of who work in the print industry, we get the reasons why advertising in print makes a powerful difference in a company’s overall strategy. But to the rest of the world, there are those who are still asking,...

Chart of the Week: Magazine Ads are Most Liked of All Media

23 May 201710 November 2021|Advertising, Magazine, Print

Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...

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