Advertising Archives - Page 13 of 28

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15 November 201615 November 2016|Advertising

Are these the programmatic ads that actually work? “It’s that time of year again!” notes this article from MediaBids in Print Observer. “Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by...

Why Publishers are Dropping Those Promoted Story Links

10 November 201610 November 2016|Advertising, Digital

Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...

The Craft Beers of the Magazine Industry

08 November 201608 November 2016|Advertising, advertorial, Magazine, Print

For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...

The Ad Comeback Story of the Decade

03 November 201603 November 2016|Advertising, Magazine, Print

Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...

Politicians in Your Mailbox: What Really Works

27 October 201627 October 2016|Advertising

How politicians are going old school to introduce themselves to the people they need to reach. It’s that time of year when mailboxes are filled with political advertising. Does it all hit the bin as soon as it comes in...

Does Advertising Really Ruin Everything?

25 October 201625 October 2016|Advertising, Digital, Magazine

For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...

How Brands Work in our Brains

24 October 201624 October 2016|Advertising, Marketing

A thought-provoking look at how our brains work in relation to brands, and what this means to your business. “When is a brand alive?” It’s an intriguing question, addressed in detail in “The Physics of the Brand” by Aaron Keller,...

W Doubles Down for October…and Creates Something Extraordinary

05 October 201605 October 2016|Advertising, Magazine, Print

It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...

In-Image Ads…They’re Kidding, Right?

30 September 201630 September 2016|Advertising, Digital

The primer reads like condescending farce. Unfortunately, they are dead serious. On social media, articles with images receive 94% more views than those without, according to the folks at digital ad agency GumGum and self-declared creator of the In-image ad...

For P&G, Print is Absolutely Critical to Brand Growth

29 September 201629 September 2016|Advertising, Print

“We need to connect with our consumers and convince them to try our products and print advertising plays a significant role in driving this consideration.” Global consumer products brand Proctor & Gamble knows that their marketing efforts are about more...

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