Feb 03
Jan 31
Jan 30

Is Twitter Vital to Brand Value?

Want to be a Top 100 brand? Start tweeting. And keep tweeting, at least a dozen times a day. That’s the conclusion we draw from a new study out by SimplyMeasured that quantifies how top brand marketers use Twitter. The report was cited in a recent article in Marketing Charts... read more →
Jan 30
Jan 29
Jan 29

9 Deadly Sins of Catalogers

Taking the plunge into print catalogs? Many companies are, including some formerly digital-only brands that are now turning toward catalogs to grow their sales. It’s a smart business move. Catalogs offer the highest ROI for any type of printed direct mail, and are second only to telemarketing across all channels,... read more →
Jan 28

Digital Media’s Guilty Pleasure is Print

“There is a lot to love about print; just ask any digital media pro.” So quips D. B. Hebbard in a recent article in TalkingNewMedia. Hebbard is writing about the phenomenon of digital companies becoming print publishers at a time when print has supposedly fallen out of favor. Except that... read more →
Jan 27

Facebook Muddies the Ad Waters

We’re confused, guys. Facebook’s recent announcement about the demise of Sponsored Stories means that “[Facebook] is shifting away from doing the heavy lifting of creating interest in ads and instead assuming the traditional media role as a provider of a large audience,” according to John McDermott in Digiday. Per Facebook,... read more →
Jan 27

More Bad News on “Exigent” Rate Hikes

As if it weren’t bad enough that the USPS is hitting direct mailers with a big rate hike this week, lawmakers quietly redrafted the Postal Reform Act to make the controversial exigent (i.e. temporary for the duration of the emergency need) hikes permanent. Adding insult to injury, the newly-written bill... read more →
Jan 27

WHITE PAPER: It’s a Brave New World for Mailers

It’s here, the much-discussed exigent rate hike from the USPS. And it’s going to hit businesses right where it counts. The price increases are expected to generate $2 billion in incremental revenue for the USPS, according to the agency’s own data. Whether or not that figure is completely accurate, and... read more →