Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...

The magazine cover – once a key element in making a title stand out on the newsstand – has evolved to a new purpose. “The cover is no longer really to sell magazines on the newsstand,” explains Adam Moss, EIC...

For brands, deciding where to advertise is strategically critical. The UK magazine industry wants to make it easier for advertisers to understand the benefits of specific titles, so they are overhauling their circulation reporting standards. “The update, which coincides with...