freeportpressd, Author at Freeport Press

19 February 201819 February 2018|Magazine, Print

While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...

Opposites are Highly Attractive in this Week’s Free Fonts

16 February 201816 February 2018|design

Call them the yin and yang in our free font giveaway; this week’s selection takes an extreme look at each side of the weight spectrum. They’re about as different as night and day, and they are both really beautiful in...

The Changing Face of the Magazine Cover

16 February 201816 February 2018|Magazine, Print

Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...

The Book about the Magazine about London in the ‘80s

15 February 201815 February 2018|Magazine, Print

Paul Gorman has authored a coffee table book about a magazine. And in the very act of doing so, he’s inadvertently pointed out one more reason why the magazine format itself is so valuable. “’The Story of The Face’” has...

The Second Sin of Magazine Publishing

15 February 201815 February 2018|Magazine

In 2009, Alan Mutter famously warned publishers they were committing the “original sin” of giving away their content for free online. While the infantile internet cried “Information wants to be free,” he presaged financial disaster for brands that forgot how...

What We Aren’t Hearing from Magazine Publishers in 2018

13 February 201813 February 2018|Magazine, Print, Publisher

It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...

Your Audience is Into Print Ads. Are You?

13 February 201813 February 2018|Advertising, Print

When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

How Digital Music Hints at the Future of Print

12 February 201812 February 2018|Magazine, Print

It’s been 20 years since digital changed everything, so we can finally start seeing past the original disruption and onto what’s next. And according to Jessica Ruscello of Blurb Inc., print occupies a singular place in the new media context....

The Happy Buyer and What She Means to Advertisers

12 February 201812 February 2018|Uncategorized

Late last year we reported on a Magazines Canada report that showed us that buying magazines makes shoppers happier. Okay, happy customers are a good thing for the retail store … but does that have any bearing on the advertisers...

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