freeportpressd, Author at Freeport Press

Shoppable Images are Ramping Up the Fashionista Funnel

06 March 201806 March 2018|Advertising, Magazine, Print

It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where tech narrows the gap between seeing a product in print...

Seeing vs. Looking – A Subtle Yet Important Difference

06 March 201806 March 2018|Magazine, Print

Ask a former photographer turned editor-in-chief and philanthropic entrepreneur about the importance of printed publications and the answer is swift and clear. “I think it’s still the romance of it; the romance of holding something,” explains JEZ magazine’s EIC Ezequiel...

On Crystal Balls and Print Ads

05 March 201805 March 2018|Magazine, Print

“Print is already a target-specific medium and will become more so.” “Glossy magazines and major publications hold a certain cachet that online doesn't achieve.” “With people becoming more and more blind to digital advertising methods, print offers an alternative medium...

Haptically Speaking, Why Print Works So Well

05 March 201805 March 2018|Print

Haptics – you know it as that satisfying little bzzzt you feel on your phone or your tablet that lets you know your input was received. In a digital device, it’s absolutely not necessary for operations, so why include it?...

New Blooms for Your Font Garden this Week

02 March 201802 March 2018|design

It’s Friday, it’s the first week of March, and we are feeling spring in the air. Check out this week’s free fonts and see what starts to bloom in your designs. Our first pick this week is Alegreya Sans from...

Thanks, Digital Age, for Making Print Better

01 March 201801 March 2018|Digital, Print

Modern print owes a debt of gratitude to digital, according to Francis McMahon, SVP of the Business Imaging Solutions Group at Canon U.S.A. “With the ‘digital noise’ that clouds our everyday lives, businesses and individuals alike are being forced to...

A Reality Check for Online Subscription-focused Publishers

28 February 201828 February 2018|Publisher, publishing

There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...

GQ Stares Down a Multi-channel Revenue Stream

27 February 201827 February 2018|Magazine, Print

It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out there. It’s the front-facing, straight-into-the-eyes stare of the cover personality – whether they are male models, comedians or any other type of assorted celebrity. Now,...

Prev 1 2 … 85 86 87 88 89 … 238 239 Next