330-308-3300
Contact Us
Five Lessons on Content Marketing from SkyMall
27 August 2015|Catalog, Marketing
[responsive][/responsive]The reaction in the Twittersphere when SkyMall announced its bankruptcy was both hilarious and heartfelt. And we all got a little giddy when it was announced that SkyMall is making a comeback. Clearly the iconic in-flight catalog had earned a...
continue reading
The Ethics of Ad Blocking
26 August 2015|Advertising, Digital
Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...
continue reading
Beyond the ABCs of the Magazine Media Story
25 August 2015|Magazine
[responsive][/responsive]Folks are slow to change. And entire industries are even slower. Publishing industry folks are used to looking to reports like the recent one from the Audit Bureau of Circulation (ABC) to gauge the overall health of the industry. And...
continue reading
The Magazine is Dead: Long Live the Magazine!
24 August 2015|Advertising, content, Magazine, Print
From Mr. Magazine’s mouth to your ears: the “death of print club” has closed up shop. “Every major media company in the United States has launched at least one new magazine (Time Inc. is the only exception, but has been...
continue reading
So This is How to Get Their Attention
24 August 2015|Advertising, Print
Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...
continue reading
Turkish Artist Makes Stunning Paper Art
21 August 2015|design, Paper
So many people dream of leaving the corporate world behind to pursue their art. One woman who did just that is finding success on the other side of the glass door with her quilled paper designs. “In January 2015, Turkish...
continue reading
Upping the Luxe Factor for Condé Nast’s Traveler
20 August 2015|design, Magazine, Print
Condé Nast’s Traveler magazine has always been a classy title, full of exotic images and compelling travel content. And now, they want to be a “coffee-table mainstay” for true travel aficionados, Aria Hughes reports in WWD. “The September issue will...
continue reading
Brits Say Bring on the Print
20 August 2015|Magazine, Print
With tons of free content is available 24/7, it is encouraging to see that the appetite for high quality, original and inspiring content remains strong. Free content is available anytime, anywhere on any topic under the sun. So why, asks...
continue reading
22 Tweetable Truths about Magazines
19 August 2015|Magazine
For magazine lovers like us, we don’t need a list of reasons to understand why magazines rock. But this great list from the 2015 Magazine Media Factbook is perfect for helping the rest of the world understand why there’s so...
continue reading
Do Our Digital Lives Matter?
19 August 2015|Digital
Last week, like so many others, Maarten Albarda upgraded his home devices to Windows 10, he notes in this article in MediaPost. He did so knowing full well that the default settings “basically gave Microsoft access to more or less...
continue reading