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Advertising is Dead, for Realsies
18 August 2015|Advertising
In 1984, the iconic Apple ad during the Superbowl promised that everything would be different. Ten years later, Wired asked the poignant question “Is Advertising Dead?” Twenty years on, and not only has Apple and the rest of the tech...
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The Superhero Leap at HBR
18 August 2015|Magazine
Adi Ignatius is not coy when asked about the radical changes to his publication, the Harvard Business Review, as quoted by Olga Nasalskaya in Fipp. “Harvard Business Review is that rare case when an academic journal becomes a mainstream media...
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What’s Between Your Issues Could Make (or Break) You
17 August 2015|Magazine
We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and  publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...
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Mr. Magazine: Why Humanity Needs Magazines
17 August 2015|Uncategorized
Why do we still need magazines in this day and age of unfettered access to unlimited content? Mr. Magazine asks – and sagely answers – that question in his post on the dark side of social media. Spend any time...
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10 Magazine Covers That Just Shouldn’t Have Happened
15 August 2015|design, Magazine
Bill Gates spinning a floppy disk on his finger; a disembodied Jeff Bezos in a box with packing peanuts; Netscape’s Marc Andreessen on a throne, barefoot – these are just some of the absolutely terrible magazine covers devoted to tech...
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GQ Magazine Raises Price, Sells More Copies
13 August 2015|Magazine, Newsstand, Print
Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...
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Put A Ring On It…Print Ads Still Engage
13 August 2015|Advertising, Magazine, Print
A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...
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Ad Blocking Billions: What’s Really at Stake
12 August 2015|Advertising
We fast forward through the commercials, watch advert-free streaming TV, and pay a small fee for ad-free radio. Why should the content on our mobile devices be any different? As consumers wrap their head around just how much mobile ad...
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That Bloated Mobile Feeling
12 August 2015|Advertising, Mobile
[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...
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The Most Beautiful Magazine on the Planet?
11 August 2015|design, Magazine
“If ever one needed reassurance about the resilience of print, it is to be found in holding a glossily bound 314-page extravaganza of intelligent writing, exquisite photography, elegant typography and stylish graphics.” These words of Britta Reid, veteran media industry...
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