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Print-Based News Outlets Rule on Facebook
15 February 2016|Print, Social Media
Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With the continual decline in newspaper subscriptions, one would think that a print brand’s audience on social media channels would tank, as well. Not so, according...
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I’ll See Your E-Book and Raise You Two Real Books
15 February 2016|Print
For Millennials, maybe the constant use of a screen has made the experience of reading a printed book an enjoyable oddity. Or is there more to it? Back when e-books were surging in popularity, intense hand-wringing by a cadre of...
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To Everything Kern…Kern…Kern…
12 February 2016|design
How to fix it when the type just looks off; 9 pro tips you need to know. It’s Friday, a good day for a little design lesson and maybe some audio from The Byrds. “Have you ever looked at a...
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Turning Up Your Indie Brand Power
11 February 2016|Advertising, Marketing
With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...
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Top Ad Exec on Why Print is Hard…and Worth It
11 February 2016|Advertising, Catalog, design, Print
When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...
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Twitter’s Existential Moment
10 February 2016|Social Media
The social platform seems to have lost its way. Can they successfully remake themselves?Twitter is not a happy place these days. The recent flight of several Twitter execs follows three quarters of flat growth in 2015. All of this spells...
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Facebook Tweaks the Dial Away from Clickbait
10 February 2016|Social Media
New algorithm takes aim at those breathless, compelling “I was blown away” come-ons. “When I clicked on the video I couldn’t believe it!” We’ve all done it. We saw the post and couldn’t resist clicking…on the most adorable baby, the...
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Garden & Gun and the Secret Niche Sauce
09 February 2016|Magazine, Print
Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...
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Why Apple is Leaving the Ad Business
09 February 2016|Advertising, Apps, Digital
Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...
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One Brand’s Tasty Recipe for Sales
08 February 2016|Magazine, Newsstand, Print
Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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